PharmaCODE is a customer relationship management (CRM) solution provided by SoftDent for pharmaceutical representative companies. This application is a combination of cutting edge technologies and our experience gathered since 1998 developing, supporting and maintaining our software for customers all over the world.
PharmaCODE covers all pharmaceutical business specifics and is vital for pharmaceutical companies of all sizes. It encompasses different roles for each pharma company team members:
For Sales Representative it is a convenient tool which help to access all type of customer data in one place, plan and report accomplished activities saving time through efficiency.
For Manager this pharma CRM application provides various data analysis, target setting and task delegation tools.
Data Analyst can use miscellaneous data search and analysis tools. Using them, needed information can be quickly extracted and presented in the appropriate format.
For Accountant application provides specific tools for expenses analysis and report generation.
PharmaCODE functionality consists of the following main features:
Activity planning and reporting. This pharmaceutical crm has several convenient activity planning and reporting tools. Innovative and easy-to-use calendar is a great help for medical representatives in arranging their appointments. Activity planning may be performed with accordance to targets, performed activities and plans of other employees. Activity reporting tool enables to enter different meeting types (visit, double visit, conference, seminar, training and etc.) data in an understandable form.
Data analysis. All the collected information can by analysed in multiple views. Reporting services allow easy and quick creation of custom reports and additional features like automatic report generation and delivery, subscriptions management, creation of drill-down and drill-trough reports and etc.
Data management and customer evaluation. This pharmaceutical crm database contains information of your customers (hospitals, clinics, pharmacies, physicians, pharmacists, key contacts and etc.). Representative can enter all kind of information about the customer in various data fields or create custom data fields. Powerful data search tools allows quick access to the necessary data. Different type of large amount data, allows to set list of target customer or categories them in different ways.
Additional PharmaSALES module provides secondary sales (from wholesalers to pharmacies/other organisations) analysis possibilities. Module data is based on sales reports provided by wholesalers. With the help of application tools this data can be easily imported into application database.
Additional PharmaSALES module also provides sales plan creation and sales versus plan comparison. Also sales can be compared according to representative activities (activity versus sales comparison).
Representative activities and sales results can be presented on a map.
CLM (closed loop marketing) module includes eLibrary, where a comprehensive collection of content in a form of presentations, videos, pictures and etc. are stored in a tablet device. Representatives can show this content to any client and by the help of eDetailing statistics, deliver personalized content to each of them. Furthermore CLM module has ability to collect data during the presentation and represent it in customizable reports. Because of PharmaCODE presentation format (PCP), CLM module lets easily create interactive presentations from slides that already exists.
The key advantage of PharmaCODE is the possibility to meet specific requirements of any Customer. This pharmaceutical CRM interface may be adjusted according to specific needs of each user. Many customization options provide flexibility and possibility to conform business principles of any company. Also we are always ready to perform application modifications and implement additional features according to special request of the customer.
Busy pharma field users, depending on a situation can use the online, offline and mobile operation modes.
Online.* Application connects to central database directly.
Offline. User can use application offline without any limitations and synchronize the data when internet connection is available.
Mobile. User can access data and perform activity reporting using smart phone.
* – internet connection is required
For representatives it’s easy to keep up with the latest when they’re on the go with PharmaCODE mobile. Representatives can have a quick and easy way to capture, track and store key aspects of sales and marketing activities. And the most importantly, they can convey relevant marketing messages which closely match physicians interest using Cloosed Loop Marketing (CLM) feature.