Valeant Pharmaceuticals International, Inc. (Valeant) is a multi-national specialty pharmaceutical company that develops and markets prescription and non-prescription pharmaceutical products that make a meaningful difference in patients’ lives.
Valeant representative office based in Lithuania start using PharmaCODE solution long time ago. Valeant Lithuania success in a very competitive pharma market is highly dependent on its sales team working with customers. To ensure the success of the sales force Darius Jokubauskas, Business Unit Manager Valeant Lithuania was looking for appropriate tools. Finally, they found the tool called PharmaCODE, which helped them to forge ahead in the technology race.
Key requirements for the application was:
Cost effectiveness of the solution
Customization and flexibility
Different kinds of data stored in one application, which is used by all sales team members
Mobile CRM module
Thus, a single CRM solution, called PharmaCODE was introduced satisfying all needs of the client. As Darius Jokubauskas says:”We were looking for a flexible solution that would be open to customization and would accommodate our requirements in the future“.
“We were looking for a flexible solution that would be open to customization and would accommodate our requirements in the future.”
PharmaCODE covers two separate functional areas: customer management (CRM) and business intelligence. CRM helps the users to manage any kind of customer data, plan and report their activities and spend less time on field task thus increasing their work efficiency. The business intelligence system is used to analyze sales data and track sales force performance according to individual marketing campaigns. Managers can also import their sales plans for particular medical representatives and perform comparison of plans with actual sales results thus realizing the efficiency of rep’s work.
In addition, PharmaCODE Mobile module engages those two functional areas to serve the user in a real time basis. It means that users have constant access to data and functionality of PharmaCODE application and can manage any kind of data on-the-fly, just after or during the meeting with the customer (physician or pharmacy) in order to retain all important information. It is extremely important for representatives because he or she may forget some details of the visit while entering data into PharmaCODE at home after a busy work day. When all customer data is saved, the segmentation will be more successful.
Darius Jokubauskas says: ”PharmaCODE solution enables us to segment our customers according to criteria important to us and use this key criteria to plan our sales and marketing activities”.
Company improvements after PharmaCODE implementation:
All kind of data simply engaged in one cloud based application
Only targeted customer activities that simply boost the company’s sales about 20%
Only satisfied representatives that spend 2/3 less time on field tasks
Valeant Lithuania admits that PharmaCODE helped to leverage its competitiveness in the field and engage all company members to work as a team. Finally, company plans to continue rolling out new functionality offered by SoftDent on a feature-by-feature basis.
Darius Jokubauskas says: “Today business is changing very fast and there is no single CRM solution acceptable to all companies in the pharma field. SoftDent is doing a great job by offering customized PharmaCODE solutions adjusted to every pharma member and satisfying specific requirements and demands, which are endless in today’s changing world“.
“Today business is changing very fast and there is no single CRM solution acceptable to all companies in the pharma field. SoftDent is doing a great job by offering customized PharmaCODE solutions adjusted to every pharma member and satisfying specific requirements and demands, which are endless in today’s changing world.”